“I talk a lot about this metaphor of broccoli and chocolate cake — it’s hokey but it’s important to me. Basically, I don’t think we need to convince people to read because they should, because it’s good for them. I don’t think reading a book is inherently healthier or nobler that watching a TV show or movie, especially a crappy book vs. a brilliant tv show. I also don’t subscribe to the “every time you watch The Jersey Shore, God kills a poet” school of pop culture. I read books because I enjoy the shit out of them. A great novel isn’t a wheat grass shot — it’s an ice cream sundae with whipped cream and hot fudge.”

The Big Jewcy: Rachel Fershleiser – Literary Community Organizer | Jewcy.com

Just extending the food metaphors here, an A+ interview with one of my favorite people, Rachel Fershleiser, circa 2011.